Client Love, Inspiration, Makeup

Makeup for Women in Their 40s

As women age, their skin changes. What your skin needed and how it looked in your 20s, will be very different to how it looks in your 40s. So, as your skin changes, so should your makeup routine. And while we’re all about championing looks that help women embrace their best selves at every age and stage in their lives, it can be hard to know where to start when trying to do it yourself in the comfort of your own home.  Well, you’re in luck! In this blog post, we’ll explore some specifically tailored tips, tricks and makeup looks for women in their 40s.


Use a Skincare Routine That Really Works

In your 40s, it’s important to focus on products that actually work to nourish, replenish and protect the skin; products that boost collagen and elastin production, reduce fine lines and wrinkles and provide hydration to the skin. 

Look for skincare products that contain active ingredients like retinol, vitamin C (our faves are Medik8 C-Tetra Lipid Vitamin C Antioxidant Serum & C E Ferulic Vitamin C Serum) the hyaluronic acid, and peptides. These ingredients can help to stimulate cell turnover, brighten the skin, and improve texture. It’s also important to use a daily moisturiser with SPF 50+ to protect the skin from sun damage (try La Roche-Posay Anthelios Invisible Fluid Facial Sunscreen SPF 50+ or Mecca Cosmetica To Save Face SPF50+
Additionally, consider using a gentle chemical exfoliator once or twice a week to remove dead skin cells and reveal brighter, smoother skin (we love Paula’s Choice 2pct BHA Liquid Exfoliant). By taking care of your skin with the right products, you can help to maintain a youthful, radiant complexion well into your 40s and beyond. 

Keep it Simple

For the most part, less is more when it comes to makeup for women in their 40s. This is particularly true when it comes to your complexion: avoid heavy foundation and powders, as they can settle into fine lines and wrinkles to appear more visible. Instead, opt for lightweight, sheer foundations or tinted moisturisers that give you a natural, healthy glow. 

Highlighter is Your Best Friend

As we age, our skin can lose some of its radiance. Highlighter can help bring back that youthful glow. But do avoid using anything that’s too glittery – opt for more subtle shimmers or something that’s easily blendable like the Charlotte Tilbury Beauty Light Wand. Use a highlighter to accentuate your cheekbones, brow bone, and inner corner of your eyes and anywhere else the light would naturally touch.


Make a Single Bold Statement

Bold colours or a dramatic eye are great ways to create a statement makeup look for a special occasion, but when it comes to makeup in your 40s, ensure you’re only making a single statement. That might mean a bold lip with a neutral eye or a dramatic eye with a softer lip. Try to keep things fresh and simple with a standout moment that makes an impact by accentuating one feature. Lip colours like red, coral, and berry hues are great, versatile shades for women in their 40s – suitable for a variety of skin tones depending on the shade. Or try pink or mauve-toned hues – perfect for cooler skin tones.


Open Your Eyes

As we age, our eyes can become more hooded and our lashes can become sparser. To make your eyes appear more awake and youthful, use a light-coloured eyeshadow on your lid and a darker shade in your crease. Curl your lashes and apply mascara that is lengthening rather than thickening, finishing with a nude or white eyeliner on your lower inner lash line to make your eyes appear bigger and brighter.


Don’t Forget Your Brows

When it comes to makeup in your 40s, your eyebrows frame your face and can make a huge difference in your overall look. Use a brow pencil or powder to fill in any sparse areas and shape your brows, brushing with a spoolie and blending out with a small angled brush. Make sure to choose a colour that is a shade lighter than your current hair colour for brows that look natural. 


Confidence is Key!

Remember, confidence is key when it comes to looking and feeling great when it comes to makeup for women in their 40s – or whatever your age! Choose a makeup look that makes you feel comfortable and confident, and don’t be afraid to experiment with different products and techniques.


In Your 40s and Need Help With Makeup Looks?

As you can see, makeup in your 40s doesn’t have to be complicated!  By ensuring you’re using premium skincare, highlighting your best features, and using the right products, you can achieve a youthful, radiant look. But, if you do need some assistance, or just want to leave it the professionals, we’d love to help. At Twidale Hair & Beauty, our team of experienced hairdressers and makeup artists can help you achieve any look you desire, from natural to glamorous. Whether you’re attending a wedding or ladies lunch, or just want to feel your most beautiful, we’ve got you covered – so get in touch today!